The future of Barbie is EXPERIENTIAL
The Power of Storytelling
Every Barbie doll tells a unique story, from becoming a doctor to exploring the stars as an astronaut. These stories have inspired generations, teaching us to dream big and believe we can be anything we aspire to.
Emotional Connections
For decades, Barbie has inspired people to dream big and see themselves in her stories. Barbie is more than a doll. Barbie is a symbol of creativity and hope, turning childhood dreams into meaningful connections.
Extended Revenue
The Barbie franchise has mastered just about everything, and now has the opportunity and support to build something new and groundbreaking. Barbieland would not only generate new revenue but also elevate the brand’s value by bringing its magic to life in an entirely new way.
WELCOME TO…
The Ask
Bring the Barbie franchise to life.
The Insight
The future of Barbie is experiential.
The Big Idea
Barbie out of the box.
BARBIE SPACE
BARBIE SPACE
Star Defender
On a mission to protect the universe from an alien invasion, Barbie has assembled a team of brave Star Defenders (the riders) to help her defeat the villainous Lady Blackstar and her army of intergalactic drones. Riders must hop into their own Star Defender Pods, equipped with sparkle laser blasters, to help Barbie stop the invasion by shooting at targets and collecting cosmic energy points throughout the mission.
Race Through Space
Help Barbie travel through space to save planet Luminara from losing its sparkle!! Barbie’s mission is to travel through the galaxy, dodge asteroids, and recover the stolen crystals before Luminara fades forever.
DREAMHOUSE PLAZA
DREAMHOUSE PLAZA
Dreamcar Speedway
Join Barbie in a high-speed race against her rival Raquelle, for the championship title! Zoom through neon city streets, drift around sharp corners, and rev your engine as Raquelle and Barbie race to the finish. It's a fierce battle to the finish—will you and Barbie claim victory, or will Raquelle steal the spotlight?
BARBIE CENTRAL
BARBIE CENTRAL
Barbie Safari Adventure
Join Barbie on an exciting safari adventure through the vibrant and magical world of Sparkle Springs, where she is on a mission to rescue endangered animals and protect their beautiful habitat. Riders will hop aboard Barbie’s colorful Safari Cruiser for a journey filled with wildlife encounters, playful challenges, and a sprinkle of Barbie’s signature style!
Avalanche Escape
Barbie and her sisters must escape the avalanche, navigating icy twists and turns and frosty cliffs to reach safety. Riders join Barbie and her sisters in this heart-pounding race to outrun the snow and survive the wild mountain winds and the unpredictable terrain.
MALIBU
MALIBU
Barbie’s Malibu Wave
"Barbie’s Malibu Wave" takes guests on a pink, beachy ride through sparkling waters, past glittering sandcastles and tropical scenes. The journey ends with a thrilling drop down a pink waterfall, making a splash in superstar style!
DOWNTOWN
DOWNTOWN
Rockstar Blast
Get ready rockstars! Its time to rock and roll! You and barbie will soar through the sky in style. This electric guitar ride will show you how a real superstar preforms.
Barbie
“Barbieland? WOW! That’s absolutely fabulous! It’s going to be a place where everyone can laugh, play, and dream as big as they want. From glittering rides to magical attractions, it will be a celebration of creativity, fun, and lots of pink. I can’t wait to see everyone enjoying the magic of Barbieland!”
Takeaways
Fail Fast! Using AI to build rollercoasters is all trial and error, and learning what does NOT work is just as important as learning what does.
Perspective matters, especially when trying to imitate movement.
I wonder what Barbie thinks about AI???
Team
Sara Cole - XD
Meredith Moore - XD
Benn Pattara - XD
Context
Oct. 2024 - Dec. 2024
Student assignment
Tools
Procreate, Midjourney, Adobe Firefly, Adobe Photoshop, Chat GPT, Runway AI
